Sales AIOS.
The AI sales coach embedded in your CRM.
Every call assessed. Every email scored. Daily coaching for every rep. Trained on 50+ sales techniques, 30+ closing methods, SPIN, PAS, Emotion-Logic-Emotion, and the frameworks that actually close deals.
The sales coach you can't hire enough of.
Your sales team has the CRM. They have the meetings. They have the calls. What they don't have is a senior sales leader sitting next to every rep, every day, scoring every conversation, spotting every missed opening, and telling them what to do differently tomorrow.
You can't scale that human. You can scale Sales AIOS.
Sales AIOS is the sales coach you wished you had at every desk. It listens to every call, reads every email, scores them against the playbook, and feeds each rep daily micro-coaching. It plugs into the CRM you already have. It uses the frameworks the world's best sales teams use. And it never has a bad day.
What Sales AIOS actually does.
Every call assessed
Live or recorded calls scored against your playbook, your ICP, and the framework you're running. Missed openings, unanswered objections, unspoken close attempts, flagged automatically.
Every email reviewed
Outbound, follow-up, replies. Sales AIOS checks structure, framework adherence, follow-up cadence and timing. Drafts the better version when the rep asks.
Daily feedback per rep
Each morning, every rep gets a personalised brief: yesterday's calls scored, emails reviewed, three specific micro-coaching points for today.
Manager-grade reporting
Weekly trend reports for sales managers. Pipeline health, framework adoption, individual progress, where the team is leaking deals.
Works with your CRM
HubSpot, Pipedrive, Salesforce, GHL, Close, Apollo. Plug in. Audio capture from Zoom, Teams, Google Meet or Twilio. Email capture from Gmail or Outlook.
Your data stays yours
Every recording, every email, every score lives in your environment. No data sharing across clients. No training on your conversations.
The frameworks built in.
Sales AIOS doesn't coach in vague platitudes. It coaches against the specific frameworks proven to close deals, and it picks the right framework for the deal type, deal stage and buyer in front of your rep.
SPIN Selling
Situation · Problem · Implication · Need-payoff. Best for complex B2B discovery.
PAS
Pain · Agitate · Solution. Best for outbound copy and short-cycle objection handling.
Emotion–Logic–Emotion
The standard objection structure. Acknowledge the feeling, answer the logic, close with the feeling.
MEDDIC / MEDDPICC
Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion (+ Paper process, Competition). Enterprise qualification.
BANT
Budget · Authority · Need · Timeline. The classic qualifier, still load-bearing for short cycles.
CHAMP
Challenges · Authority · Money · Prioritisation. Modern reorder of BANT, leads with the buyer's pain.
SPICED
Situation · Pain · Impact · Critical event · Decision. Used by Winning by Design for SaaS.
Sandler 7-Step
Bonding, contracts, pain, budget, decision, fulfillment, post-sell. Built on equal business stature.
Challenger Sale
Teach, Tailor, Take Control. For complex deals where the customer doesn't know what they need.
Solution Selling
Need development before product positioning. Long the default in IT and consulting.
Plus 40+ more techniques and 30+ closing methods, configured to your buyer, deal type and stage.
What Sales AIOS coaches your team on.
Every stage of your sales motion, end to end. From the first cold-call opening to the post-close handoff.
Qualifying
- →Discovery questions
- →Decision-maker mapping
- →Pain identification
- →Budget framing
- →Timeline pressure
- →Authority confirmation
Need development
- →Implication questions
- →Cost-of-inaction framing
- →Competing priorities surfacing
- →Emotional anchoring
- →Future-state painting
Presenting
- →Feature → benefit → outcome
- →Demo flow design
- →Buyer-led demos
- →Story-stack pitches
- →ROI maths in-call
- →Differentiation framing
Objection handling
- →Price objections
- →Authority objections
- →Timing objections
- →Trust objections
- →Competitor comparisons
- →Status quo defence
- →Feel-Felt-Found pattern
Closing
- →Assumptive close
- →Alternative close
- →Summary close
- →Urgency close
- →Takeaway close
- →Question close
- →Soft close patterns
- →Yes-ladder close
Onboarding & fulfillment
- →Handoff scripts
- →Expectation setting
- →First-week activation
- →Reference building
- →Upsell trigger detection
The daily loop.
The thing that actually moves rep behaviour: short, sharp, specific feedback every single day. Not a quarterly review. Not a coaching session every other week when the manager has time.
- 01Yesterday, you ran 11 calls and sent 34 emails.
- 02Your three highest-scoring calls, and what made them work.
- 03Your two lowest-scoring calls, the specific moments you lost the room.
- 04Three micro-coaching points to apply today, with example language.
- 05One framework recommendation for your next call on the calendar.
Common questions.
What CRMs does Sales AIOS work with?+
HubSpot, Pipedrive, Salesforce, GoHighLevel, Close, Apollo, Outreach. If your CRM has an API, Sales AIOS connects. We'll confirm on the audit call.
How does call assessment actually work?+
Sales AIOS connects to your call recording source, Zoom, Teams, Google Meet, or your dialler. Recordings get transcribed, scored against your playbook and the frameworks you're running, then summarised. Reps see the scored transcript with specific moments flagged. Managers see roll-up trends.
Will reps hate this?+
The reps who are coachable love it, daily feedback they used to wait weeks for a manager to give. The reps who don't want to be measured push back. Same as any sales coaching layer. We help with rollout.
Can the AI coach in our voice?+
Yes. Sales AIOS is trained on your top reps' calls, your win-loss data, your playbook, and your ICP. The coaching language adapts to your team's tone, not a generic sales bro voice.
Where does the recording data live?+
Inside your environment, your call recording platform, your CRM, your cloud. Sales AIOS reads through API. No recordings get shipped to a third party. No training on your data.
What does it cost?+
Pricing depends on seat count and CRM complexity. We quote on the audit call. Most installations land between standard productised AIOS pricing and bespoke consulting.
Put a sales coach at every desk.
Free 60-minute audit. We'll listen to two of your reps' recent calls, score them against the frameworks, and show you the gap.